Keystone species uphold balance in their ecosystems, enabling biodiversity. The term is coined to describe the key role they play within their natural habitat. While they may not be the most productive species, or the most endangered, their very existence helps prevent a dramatic, disastrous change in their ecosystem.

Given Elizabeth’s passion for wildlife, we consider supporting keystone species our most valuable contribution to conservation efforts. We cannot promise to save this much-challenged world, but, having defined our focus, will do our best to drive change in the areas we can.

We are also excited to invite your charity or project to apply to receive funding from 2% To The Wild.

So far, with your help, we've awarded over £75,000 to charities and projects that support keystone species. Beneficiaries include the Sheldrick Wildlife Trust - in support of Elephants, Giraffes and other iconic African Wildlife - and Local Ocean Conservation - in support of Turtles. In 2021, we're specifically looking for grassroots projects in the UK that support Bees, Beavers and Red Squirrels.

Apply Here

Work to be

Begin the transition to organic cotton by introducing it in new and existing products.*

Introduce recycled materials to promote and advance a more circular economy.

Prioritise renewable, recycled and organic fabric solutions where possible.

Design, publish and commit to a formal code of conduct for our supplier relations.

Evaluate our environmental impact in the way of waste, water, carbon and raw materials.

Ask us your

There is always more we can do and lots going on behind the scenes. If there is something we haven’t covered, do get in touch.

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