The Wild Impact Report

From pouches to creating change both around the world and nearer to home; we're thrilled to share our first Wild Impact Report. 

Whether it's making strides through ongoing partnerships or planting the first seeds of grassroots projects - we believe every win for the wild is worth celebrating.

A message from Elizabeth

Protecting Pollinators  – Planted 1 hectare of wildflowers across London, giving bees and other pollinators a new home with the Bumblebee Conservation Trust. Discover how.

Woodlands Restored – £10,000 donated to the Woodland Trust helped ancient woodlands thrive again, creating forever homes for British wildlife. See the story.

Tigers Protected – In Rathamboure, India, our dedicated tiger response unit in partnership with SUJAN, is helping endangered tigers roam safely. Read more.

Thanks to your support, in 2025 we’ve made our biggest impact yet. From elephants and penguins to turtles and lions, together we’ve helped fund vital conservation programs, mobilised communities, and protected species at risk of extinction.

Every purchase has powered this story of hope and recovery.

Protecting African penguins from extinction

A breakthrough for the African Penguin: in March we donated £26,000 to Blue Marine Foundation’s campaign, helping to secure a deal to implement closures to commercial fishing around six of the last major breeding colonies of this Critically Endangered species. Shop & Support Penguins.

Turtles Thriving - Ascension Island Ranger Programme 

Giving turtle hatchlings a fighting chance: with only 0.1% of hatchlings surviving to adulthood, our renewed partnership with Blue Marine Foundation fully funds a three-person ranger team* to monitor nesting sites, clean beaches, and help protect hatchlings on Ascension Island. Shop & Support Turtles.

Orphan Elephants - Adopted & aiding
their return to the wild

As of August, we adopted every elephant orphan under the Sheldrick Wildlife Trust’s care - 322 and counting**! By adopting these orphans, we are not only supporting their recovery and funding vital care, but also safeguarding the wild habitats they will one day return to. Shop & Support Elephants.

Mara Mobile Veterinary Unit - Saving Wild Lives 

Providing life-saving treatment for wildlife: in 2025, we committed to funding a further year of a SWT / KWS Mara Mobile Veterinary Unit providing vital care in the Maasai Mara -  a critical conservation area where human-wildlife conflict and poaching pose constant threats. Shop & Support Wildllife.

Our goal? 2 million for Wildlife Conservation by 2030. 

We’re just getting started. By 2030, we will donate £2 million to conservation -  and you’re helping make it possible.

Our Commitment: 2% to the Wild

2% of annual sales are donated to wildlife conservation. Whether we profit or not, your order directly helps protect species, restore habitats, and honour the animals that inspire our designs.

Together, every order, every purchase, every gift brings us closer to this milestone - safeguarding more species, protecting more habitats, and shaping a wilder, brighter future.

Join the Journey.

*Each year, Elizabeth Scarlett commits a minimum of £42,000 to fund turtle conservation projects in Ascension and the Dutch Caribbean. This works out as £2.10 from the sale of each item. The commitment includes funding for five turtle rangers during nesting seasons, as well as for signage and education in the local communities. These teams help protect approximately 2,033,043 turtle hatchlings per year.

**Every accessory purchased from the Elephant Conservation Collection generates a donation to the Sheldrick Wildlife Trust to fund the adoption of every orphan elephant in their care and fund the SWT/KWS Mara Mobile Vet Unit. Any surplus goes directly to the Trust’s wider conservation work, safeguarding animals and habitats across Kenya.