Just 3% of our global ocean is fully protected

A precious source of life, wonder and biodiversity, our oceans face growing threats from overfishing, pollution and climate change. Together with our community, we're proud to support Blue Marine Foundation's mission to bring 30% of the ocean under protected management by 2030, ensuring more of our ocean can recover, thrive and remain resilient for generations to come.

Current conservation projects

Sea turtles are our ocean's guardians - grazing seagrass, sustaining coral and helping to keep entire ecosystems in balance. Protecting them means protecting the health of our oceans for generations to come.

Through the projects supported by our community, we're helping drive the recovery of green turtle populations, with their recent reclassification from Endangered to Vulnerable marking a significant conservation milestone.

Our promise to the ocean

“The ocean inspires us every day with its beauty, resilience and life. Protecting it remains at the heart of everything we do. Together with our community and Blue Marine Foundation, we are helping safeguard vital ecosystems and the species that depend on them, ensuring they can thrive for generations to come. Every purchase plays a part in that journey.”

- Elizabeth
Founder, Creative Director & Conservationist

Designed to celebrate and protect our oceans

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