Inspired by nature, for nature

Since the very beginning, Elizabeth Scarlett has been about so much more than the designs we create. It was Elizabeth’s dream to spread her love for the natural world and to find a way to help protect it.

A decade on, that dream is alive and growing. Together with our wonderful community, we’ve raised over £750,000 for wildlife conservation – and we’re not stopping there.

Our mission is to raise £2 million for the wild by 2030.

A decade of wild impact

10 years of community, purpose and safeguarding
a wild future - in numbers.

How your orders have made a real difference...

Our future commitment

This is just the beginning. By 2030, we are committed to donating £2 million to wildlife conservation. Every order, every purchase, every gift helps protect endangered species, restore precious environments, and safeguard a wilder future. From the bees in London to the elephants in Kenya, your support makes all the difference to the animals that inspire our designs, and the natural habitats they rely on to thrive.

Thank you for being part of this journey,
we couldn’t do it without you.

FAQs

How does 2% to the Wild work?

We pledge 2% of our annual sales - not profits - to the preservation of wild animals. Whether we make money or not, we commit to giving back. It’s our way of taxing ourselves for using the earth’s resources and honouring the animals that inspire our designs.

By donating directly from sales, we ensure our support grows as our community grows. To date, this model has enabled us to donate over £750,000, and we’re on track to raise £2 million for the wild by 2030.

How do you choose the projects you support?

We partner with trusted charities that share our mission of protecting wildlife and
restoring habitats. Each project is chosen for its measurable impact, alignment with
our values, and ability to make a lasting difference.

Which animals and habitats have you supported so far?

From planting wildflower meadows for bees in London to protecting tigers in India, restoring ancient woodlands in the UK, supporting orphaned elephants in Kenya, and safeguarding turtle hatchlings across the globe - we’re proud to have helped species and habitats thrive.

Find out more about our projects....

Here

How much have you raised for wildlife so far?

Together with our community, we’ve raised over £750,000,


and we’re on a mission to reach £2 million by 2030.

Does every purchase really contribute?

Yes. Every order, no matter the size, contributes directly to our wildlife fund. 


Even the smallest purchase makes a big difference.