Just 3% of our global ocean is fully protected

A precious source of life, wonder and biodiversity, protecting our oceans has never been more important. Together with our community, we're proud to support Blue Marine Foundation's mission to bring 30% of the ocean under protected management by 2030.

Current conservation projects

Sea turtles are our ocean's guardians - grazing seagrass, sustaining coral and keeping entire ecosystems in balance. Protecting them means protecting the health of our oceans for generations to come.

2025: A year of ocean impact

Ascension Island's most successful nesting season on record, reflecting the extraordinary impact of conservation and the shared efforts of our community.

Our promise to the Ocean

“The ocean inspires us every day with its beauty, resilience and life. Protecting it remains at the heart of everything we do. Together with our community and Blue Marine Foundation, we are helping safeguard vital ecosystems and the species that depend on them, ensuring they can thrive for generations to come. Every purchase plays a part in that journey.”

- Elizabeth
Founder, Creative Director & Conservationist

Designed to celebrate and protect our oceans

Together, we donate 2% of annual sale to restore habitats and protect endangered species